Tamara Keefe parlayed a sweet passion into a lucrative business.
What began as “diaper money” turned into something much bigger.
Most proptech companies built their business models around agents and brokerages, not the actual end users trying to buy or sell a home.
As startups grow beyond laptops and coffee shops, the first workplace becomes a tool that shapes how teams collaborate and operate.
As transaction costs remain opaque and misaligned, the next wave of real estate tech is being shaped by pricing clarity and fairer economic models.
These bakers did something different one slow afternoon — and ended up with national attention and a lesson every small business owner should hear.
The logo was supposed to bring good vibes to the launch. Instead, it brought harsh backlash.
The franchise added 20,000 new clients in 2025 alone.
A practical framework for founders and business leaders to scale smarter by combining freemium access, marketplace participation and partner ecosystems into a cohesive growth model.

Lorraine Pater left behind a promising Big Four auditing career and a long-held goal of making partner.