A Psychologist Reverse-Engineered The Zodiac Using Personality Science — Discover Your True Sign

A new framework translates the zodiac into measurable personality dimensions — and reveals which sign truly matches your psychology.

AI Didn’t ‘Unmask’ The Minneapolis ICE Shooter — It Invented A Face

Viral AI images after the MInneapolis ICE shooting show how easily fabricated faces can masquerade as evidence —and why that confusion is dangerous.

Your Pup’s Dinner Can Have Greater Climate Impacts Than Your Own Meals

Depending upon formulation, dog food has a more variable — and sometimes larger — environmental pawprint than human diets.

3 Kinds Of ‘Hidden Romance’ In Your Relationship, By A Psychologist

There are certain kinds of romance that are never celebrated as such in pop culture as simply dismissed in the name of pragmatism. Here’s why you should cherish them.

Meet The 5 Animals With Blue Blood. Hint: Some Live In The Deep Sea, Others In Your Backyard

Blue blood may look alien, but it’s one of evolution’s most elegant solutions to life in extreme environments. Here’s how evolution rewrote the rules of oxygen transport.

New Northern Lights Alert: 15 States May See ‘Cannibal CME’ Saturday

A NOAA forecast suggest that Northern Lights may be visible in northern U.S. states Saturday, Jan. 10, through Sunday, Jan. 11, as solar wind conditions intensify.

A Psychologist Measures Your ‘Movie Character Energy’ With A Short Quiz (Based On Personality Science)

Have you ever wondered what on-screen persona best matches your personality? Here’s a science-inspired way to find out.

‘Most Important Piece Of Paper In Apple’s History’ Could Net $500,000

Ahead of Apple’s 50th anniversary, RR Auction is auctioning a trove of historic artifacts, including the first check written from the company’s original bank account.

3 Signs You’re Growing In Ways You Can’t See, By A Psychologist

When your mind is busy growing, it often de-prioritizes the work of making said growth apparent to your conscious brain. Here’s how you can spot this invisible growth.

4 Reasons Why People Stay With Deadbeat Partners, By A Psychologist

The only way to finally part ways with a deadbeat partner is to acknowledge what’s keeping you stuck in the first place.