YouTube livestreams will now hold back ads during peak engagement to protect the vibe

Until now, the only way to avoid seeing ads was by paying for a YouTube Premium subscription.

Justin Bieber’s YouTube Coachella set had nothing to do with who owns his music
Justin Bieber’s YouTube Coachella set had nothing to do with who owns his music

This past Saturday at the Coachella music festival, Justin Bieber played the first of two headlining sets in a deal reportedly worth $10 million. It was his most significant solo performance in years. But Bieber spent some of his time on stage the way many of us do on Saturday nights: on YouTube. For some […]

Just in case you missed it, YouTube Music Premium also got a hike

YouTube has raised Premium and Music subscription prices, adding to growing costs across streaming platforms.

YouTube Premium and YouTube Music are getting more expensive

The YouTube Premium individual plan is increasing from $13.99 to $15.99 per month, while the family plan is increasing from $22.99 to $26.99 per month.

YouTube Premium just got more expensive, and nobody got a heads up

YouTube Premium prices are going up across all plans. The individual plan jumps from $13.99 to $15.99, and even the Student and Lite plans aren’t spared.

YouTube Premium is getting pricier
YouTube Premium is getting pricier

YouTube Premium is getting more expensive in the US, with prices rising by $2 on standard individual accounts and as much as $4 for the family plan. The price hike is already in effect for new accounts, and is rolling out now for existing customers. Premium’s Individual plan now costs $15.99 per month, up from […]

Those 90-second YouTube ads you saw? YouTube says they don’t exist

YouTube denies running 90-second unskippable ads on TVs, but multiple users are reporting the same experience. So what’s actually going on?

As YouTube grows on TV, it eyes more interactive video across formats

YouTube’s hiring across roles, partnerships, and a Bengaluru hub shows how it is building out its TV strategy.

YouTube is experimenting with a smarter way to watch videos faster

YouTube Premium’s new experimental Auto Speed feature automatically adjusts playback speed so you get through videos faster.

Youtube will stream Coachella in 4K for the first time, and there’s a shot-on-Pixel feed too

YouTube is streaming all of Coachella 2026 for free starting April 10, with seven simultaneous stages, 4K streams for the first time, a Pixel-shot vertical feed, and Multiview for watching four stages at once.