You can now make Alexa match your mood so every conversation feels just right

Alexa now lets you change its personality style to match your mood, giving you more control over how it responds, thus making everyday conversations feel more natural.
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Amazon’s AI-powered Alexa+ gets new personality options

Users will be able to choose from Alexa styles like Brief, Chill or Sweet, Amazon says.

Amazon Fire TV’s new interface is now rolling out in the U.S.

Fire TV’s new interface simplifies its layout and navigation and adds Alexa+.

You can now use Alexa+ for free if you’re an Amazon Prime member

Alexa+ is now widely available in the US, giving Prime members free access to Amazon’s more conversational AI assistant that works across Echo devices, the Alexa app, and the web.
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Alexa+, Amazon’s AI assistant, is now available to everyone in the U.S.

Amazon opens Alexa+ to everyone in the U.S. The AI feature is free for Prime members across devices, and free for everyone on mobile and web.

Amazon says 97% of its devices can support Alexa+

Amazon is counting on its Alexa footprint to help it gain traction in the consumer AI race.

Amazon is putting Alexa+ on Samsung TVs, cars, and even your finger

Alexa+ is heading to Samsung TVs, BMW vehicles, Bosch coffee machines, and Oura rings, marking Amazon’s biggest move yet to turn Alexa into a cross-device assistant that follows users throughout the day.
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You can now use Alexa+ on the web to plan meals and order groceries

Amazon has officially brought Alexa+ to the web, letting users access the AI assistant in a browser to plan meals, order groceries, manage schedules, and control smart home devices without dedicated hardware.
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The 2026 BMW iX3 voice assistant will be powered by Alexa+

BMW is finally getting the next-generation Alexa voice assistant and it’s coming with a generative AI upgrade. Amazon said Monday that the 2026 BMW iX3 will be equipped with Alexa+, the same generative AI tech that launched in millions of the e-c…

Amazon’s AI assistant comes to the web with Alexa.com

Amazon is bringing Alexa+ to the web with a new Alexa.com site, expanding its AI assistant beyond devices and positioning it as a family-focused, agent-style chatbot.