The creator economy has matured into a scalable, investable sector powered by strong business models, owned IP and growing interest from institutional buyers.
Spotify is betting loyalty beats virality. Earlier payouts, easier distribution, and new video sponsorship tools reveal the real plan for podcasters.
Every generation of top creators started as teenagers. New social media bans could cut off the pipeline that built the entire industry.
AI is speeding up creativity and reshaping income for creators while raising new questions about ownership and who controls growth.