Unilever’s 300,000-creator network is the demand signal. An 81-deal M&A year is the supply signal. The creator economy’s consolidation cycle is here.
Justin Bieber’s $10M Coachella set leaned into minimalist, internet-native storytelling, dividing audiences and revealing how live shows are judged through culture
Creators are redefining Coachella in real time. IRL streams deliver raw, unfiltered access, turning millions of viewers into participants in the festival experience.
AI is starting to replace the hidden global workforce of clippers, editors, and virtual assistants that helped creators manufacture “organic” reach at scale.
Adam W is bringing creator-led marketing into the real world, turning everyday cars into scalable media and redefining how brands reach consumers.
Is Big Tech facing a Tobacco-style reckoning? The Creators’ Attorney Tyler Chou breaks down the strategic shift in the $6M Meta verdict you might have missed.
AI is unlocking a new era of storytelling. Inside the rise of micro-dramas and interactive content and why this could redefine entertainment
Attention built the creator economy. Trust is now driving it, as audiences turn to creators and platforms to guide real decisions, not just consume content.
Cameo launched a new TikTok integration that allows U.S. creators to offer personalized videos through the app.
The effectiveness of the cold pitch email is declining, and yet cold pitching is still one of the only methods that we see being taught by social media coaches.