Roku’s $2.99 streaming service Howdy has topped 1M subscribers, showing demand for cheaper, low-commitment alternatives to pricier streamers.
With this new app, Roku says subscribers can access Howdy’s library of content on the go.
Launched in August 2025, Howdy features a library of nearly 10,000 hours of content from its partners, including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.