Roku launches a standalone app for Howdy, its $2.99 streaming service

With this new app, Roku says subscribers can access Howdy’s library of content on the go.

Roku’s $3 Howdy subscription service launches on Prime Video

Launched in August 2025, Howdy features a library of nearly 10,000 hours of content from its partners, including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.