97% of marketers use AI daily – 78% of consumers wish they wouldn’t
97% of marketers use AI daily – 78% of consumers wish they wouldn’t

  Nearly every marketer in the world is now using AI to make creative work. Nearly every consumer would still rather that a person had made it. That tension, between the industry’s enthusiasm and the public’s unease, is the central finding of Canva’s S…

OpenAI’s ChatGPT ads just went cost-per-click, and the AI advertising war has its battle lines
OpenAI’s ChatGPT ads just went cost-per-click, and the AI advertising war has its battle lines

Summary: OpenAI has shifted ChatGPT’s advertising from CPM to cost-per-click pricing, with bids between $3 and $5, after the $60 CPM it charged at launch in February eroded to as low as $25 within ten weeks. The move puts OpenAI in direct competition w…