Microsoft Gaming is dead, long live Xbox

Microsoft drops the “Microsoft Gaming” name and rebrands back to Xbox, signaling a renewed focus on player engagement, hardware, and a unified gaming ecosystem.

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Phil Spencer is leaving Microsoft as Xbox chief as new head draws future strategy

Phil Spencer is leaving alongside Sarah Bond, while Asha Sharma steps into the role of Executive Vice President and CEO of Microsoft Gaming.
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Xbox is losing the console race, so Microsoft is rethinking what Xbox is

Microsoft’s Xbox console sales are sliding fast, but the company is leaning into an “open system” that spans console, PC, and cloud. Here’s what the pivot means for players.
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