The Ring 5, which Oura describes as the world’s smallest smart ring, is 40% smaller than its predecessor and starts at $399.
Oura has made its new smart ring 40% smaller, while adding stronger sensors, a tougher finish, and better battery life.
The ring is 40% smaller than its predecessor, and comes with more accurate sensing, enhanced battery life, and more.
The Finnish company said in September that it has sold 5.5 million smart rings to date.
An early Oura Ring 5 leak reveals a refined design, new Deep Rose color, and improved sensors, giving a preview of what to expect ahead of its expected late 2027 release.
Ultrahuman pushes back into the U.S. with Ring Pro, as Oura strengthens its lead in a market driving 60% of global demand.
Finnish smart ring maker Oura is finally launching in India, taking on local rivals such as Ultrahuman in a relatively young smart ring market that is becoming price-sensitive thanks to an influx of low-cost options.
The company believes its next phase of wearable AI will be powered by a combination of voice and gesture.
Ultrahuman’s Ring Pro promises 15-day battery life and a $479 price tag as the wearables maker expands its health-tech push.
Oura announced its first proprietary AI model delivering personalized women’s health guidance using biometric data and clinician-reviewed medical research.
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