Google’s Gemini and agentic AI are transforming retail, turning discovery, decision-making, and checkout into a seamless, personalized, and fully integrated experience.
Brands used to have to convince the income earner. Or the shopper in the household. Now they have to convince AI, and it’s a whole new ballgame.
Digital fashion chased NFTs, scarcity and hype. Coach x The Sims 4 bets on scale via open access gaming to reshape luxury distribution, Gen Z reach and cultural relevance
Amazon doesn’t want other brands’ AI agents on its site. But Amazon’s AI agents are trawling the internet to sell products it does not stock.
According to a new survey by Salesforce, consumers spent a record-breaking $1.29 trillion globally, and $294 billion in the U.S., amid higher average selling prices, up 7% year-over-year, during the recent holiday season.
Amazon’s AI shopping pilots raise consent concerns as off-platform product is scraped, highlighting power imbalances between dominant platforms and independent retailers.
Amazon and Perplexity are locked in a legal battle over how we use AI agents in commerce. Here’s why that matters, and why two non-profits just sided with Amazon.