As Alexa+ gains ground in the UK, we had the opportunity to catch up with Daniel Rausch, Amazon’s VP Alexa and Echo to find out more about the Generative AI rollout so far.
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The AI-powered virtual assistant has been learning all about British life, accents, and particularly football.

Amazon’s new, second-generation Echo Studio is powerful yet petite, offering a full retinue of home theatre features and Alexa+ compatibility – but was the trade-off for a smaller form factor worth it?
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Whether you were on the nice list or just decided to treat yourself, I’m gifting you with three Alexa features you’ll be glad you tried.
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With parental controls, an extended warranty, and a one-year subscription to Amazon Kids+, this is a deal worth taking.
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