Netflix is going to launch a TikTok-like vertical video feed within its apps this month, and plans to use AI broadly for content creation and recommendations.
Netflix is launching a vertical video discovery feed by end of April, letting you swipe through show and movie clips before jumping into a full watch.
Peacock is adding AI-powered features to its mobile app, including vertical NBA videos, a personalized Bravo hub guided by Andy Cohen, and a Jeopardy trivia game inside the app.
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Disney+ is introducing Verts, a TikTok style vertical video feed that lets you discover movies and shows by scrolling through short clips before jumping straight into the full title.
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X’s new immersive video player is designed to offer a more mobile-friendly experience, optimized especially for portrait-oriented videos.
Disney+ plans to introduce vertical videos this year, blending streaming with social-style scrolling as it looks to keep users engaged daily and compete with platforms that already dominate phone-first viewing habits.
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