Google’s upcoming screen-less band will be called the Fitbit Air. The company plans to rebrand Fitbit Premium to Google Health, moving wellness features firmly under the Google brand.
The fitness tracking startup just closed a $575 million Series G with Cristiano Ronaldo and LeBron James among its investors. The obvious question looming over a round of this size at this valuation: Is an IPO coming?
The wearable maker is launching a new panel focused on women’s health through its Whoop Labs blood testing service. It’s also adding a new feature to its app that surfaces information about hormonal changes during menstrual cycles.