X is testing a new ad format that connects posts with products

An ad test on X promotes Musk’s Starlink beneath original content.

X revamps Creator Subscriptions with new features, like exclusive threads and shareable cards

X is rolling out a series of new features for creators, like the ability to offer paid threads and other marketing tools.

X taps William Shatner to give out invites to its payments service, X Money

42 X users donated to William Shatner’s charity in exchange for an early invite to X Money beta.

X says it will suspend creators from revenue-sharing program for unlabeled AI posts of ‘armed conflict’

Creators who break the rules will get a three-month suspension, and if they continue to violate the policy, they’ll be permanently banned.

X begins testing standalone X Chat app on iOS

The new app promises a way to send and receive messages without being distracted by your timeline.

X tries wooing advertisers by letting them reuse creative assets from other platforms

X has launched an expanded set of aspect ratio support for both image and video ads, so advertisers can now reuse assets they’ve created for other platforms.

X continues to bet on vertical video with its latest update

X’s new immersive video player is designed to offer a more mobile-friendly experience, optimized especially for portrait-oriented videos.

Elon Musk suggests spate of xAI exits have been push, not pull

At least nine engineers, including two co-founders, have announced their exits from xAI in the past week, fueling online speculation and raising questions about stability at Musk’s AI company amid mounting controversy.

French police search X office in Paris, summons Elon Musk for questioning

The Paris prosecutor’s office announced that it is expanding a criminal investigation into X for alleged crimes, including the possession and distribution of child sexual exploitation material.

Indonesia ‘conditionally’ lifts ban on Grok

Indonesia has followed Malaysia and the Philippines in lifting a ban on xAI’s chatbot Grok.