In Las Vegas, the blazing sun beats down on a makeshift Olympic-length pool. Cody Miller stands on the starting block of lane one. His arms are raised in victory. MC Hammer’s “U Can’t Touch This” thumps over the loudspeakers as he rips off his swimming cap, throwing it to the ground. Miller lets out a […]
F1 Grands Prix have emerged as a new place to see and be seen if you are a founder or investor.
The unions backing professional NBA, NFL, MLB, NHL, and MLS players are calling on the Commodity Futures Trading Commission (CFTC) to ban prediction market platforms from allowing users to bet on a player’s underperformance or injury, Sports Business Journal reports. In their letter, the unions cite the need for “appropriate regulations” to protect athletes and […]
What you’re looking at is a new airbag system integrated directly into a “race-ready” skinsuit, not bolted on like other solutions. It was developed for road cyclists by Van Rysel, with the help of airbag technology specialist In&motion. It’s currently being tested on pro riders ahead of a general consumer release sometime “within the next […]
Fubo is rolling out a big mobile app update today that adds a bunch of new features, including short-form videos with news about your favorite teams and leagues. You’ll also find a carousel of live video as soon as you open the app, allowing you to preview games before you tap into them. The live […]
During Wednesday’s game between the Tampa Bay Rays and the Milwaukee Brewers, umpire CB Bucknor took a foul ball to the mask and had to be helped off the field. It was the cap to what has been a particularly bad week for one of the most controversial umpires in baseball. It started with perhaps […]
They may be great for fan engagement and selling ads, but the Big 12 has decided to replace the innovative glass-covered LED floors at Kansas City’s T-Mobile Center with a traditional hardwood finish. It will be used for the remainder of the tournament during semifinal matches and the championship game. The LED floors, which were […]
Peacock is rolling out a native vertical video format for live sports, allowing you to watch games without turning your phone sideways. The feature will roll out to NBA games first this spring and will use an algorithm to track players and zoom in on the action. The launch of this feature comes just months […]
Spring marks the perfect moment for athletes to return to the court, shake off the rust, and rebuild their rhythm after months of inconsistent practice. Recognizing this seasonal reset for players, PONGBOT has launched its Spring Sale 2026 under the th…
This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on the contemporary attention economy, follow Mia Sato. The Stepback arrives in our subscribers’ inboxes at 8AM ET. Opt in for The Stepback here. How it started “KING BASEBALL, monarch of the American sport world, is sick,” […]