Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation.

For decades, America’s auto industry was the envy of the world, driven by mass production, the rise of Detroit’s Big Three automakers, and the iconic stylings of the 1950s and ’60s. Then, through a series of blunders and missteps, things started to unravel. There was the fuel crisis of the 1970s, which led to an […]
Ford is shrinking EV batteries and cutting wiring complexity to reduce costs, aiming to price future electric vehicles closer to traditional gasoline cars.
The post Ford wants to make EVs more affordable for you appeared first on Digital Trends.
The team, led by Tesla veteran Alan Clarke, is obsessed with efficiency.

To say that Ford has struggled to make profitable electric vehicles would be an understatement. The company recently pulled the plug on its F-150 Lightning, a truck once heralded as the most important EV ever made, after taking a staggering $19.5 billion hit on its EV investments in 2025. A new focus on hybrids and […]

Ford is getting into the MD- and HDEV game with the new Ford F-Line E electric semi truck that will be rolling onto Westerm European roads in either 4×2 or 6×2 configurations this summer, with 26-ton ratings and up to 1,820 lb-ft of Earth-moving torque…
Ford just demoed a new AI assistant at CES that has a deeper understanding of its vehicles and the driver’s needs.
The post Ford is building an AI assistant that knows your vehicle inside out appeared first on Digital Trends.
Ford says the new generation of BlueCruise will be 30% cheaper to build than the current technology.

Ford’s new AI-powered voice assistant will be rolling out to customers later this year, the company’s top software executive said at CES today. And in 2028, the automaker will introduce a hands-free, eyes-off Level 3 autonomous driving feature as part of its more affordable (and hopefully more profitable) Universal Electric Vehicle (UEV) platform, set to […]
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