As microdrama apps like ReelShort and DramaBox quietly rake in billions, Peacock announced on Monday that is launching two unscripted Bravo microdramas, which will stream in the Peacock app.
Micro-drama apps make billions in consumer spending, so VURT launched its streaming app to allow indie filmmakers to capitalize on the vertical video trend.
Watch Club will house microdramas and fan discussions in the same app, creating a fandom-focused social media experience.
The business model behind these apps replicates the same dark patterns as mobile games.