How soap opera-TikTok hybrids became a billion-dollar business

Over the past few years, a new category of mobile apps has quietly exploded into a multi-billion dollar business. They’re called “micro dramas” — short-form, mobile-first scripted shows designed to be watched vertically on your pho…

Watch Club is producing short video dramas and building a social network around them

Watch Club will house microdramas and fan discussions in the same app, creating a fandom-focused social media experience.